Dear Editor…
I’ve hashed out an idea for a young adult western, which I think could be refreshing amidst a swirl of vampires and zombies and fantasy novels. What is your opinion on the marketability of a western in today’s market? Is it a difficult placement and sell in 2011?
Sincerely,
Lorie
Dear Lorie…
If the scuttlebutt at ALA Midwinter this month was on target, there are signs of vampire fatigue in the young adult marketplace. So maybe a western would be more intriguing to editors now than it would’ve been, say, a year or two ago. Still, because kids aren’t racing into bookstores shouting, “Where’s the YA western section?!,” pitching your project as a straight “western” may not be your best bet. Is your story anything else? That is, have you got an unusual love story, or some historical angle, or a plot twist that can be your hook? I’ve edited two great YAs that have a “western feel”: Much Ado About Grubstake by Jean Ferris and Billy the Kid: A Novel by Theodore Taylor. Both are something besides westerns. The first is a quirky story about a girl who yearns for the exciting life she sees in her “penny dreadful” novels—and gets it. It pokes fun at the conventions of cheap melodrama. Fans of “quirky” love it, which is exactly how it was positioned. Taylor’s is a gun-slinging, dusty, horsey, train-robbing western, no doubt about it, but the fresh take on Billy the Kid was the hook of choice. Beyond the genre and setting, what’s the hook of your story? That’s what I’d pitch, with the western part being the context.
Happy writing!
The Editor