Dear Editor…
I really enjoyed your blog tour, and now that my picture book biography, Cixi, The Dragon Empress, will be released in October by Goosebottom Books, I’d like to know how I would go about setting up a blog tour.
Thanks,
Natasha
Dear Natasha…
Understand this: Bloggers are swell folks, but that’s not why they’ll agree to host your tour. They’ll host because you’ll offer their readers info and/or entertainment, along with cold, hard stuff. Readers come first, so Step 1 is identifying what take-away you can dish up. In addition to a promo item or book to give away, offer every blogger on your tour the choice of an interview with you or an article you’ll write just for them on a topic that’ll interest their particular readers. If the blogger chooses interview, answer their questions with a bent toward enlightening readers, not tooting your own horn. Let the blogger choose from a set range of tour dates, and specify how you’ll promote the tour. Organized, responsive authors have smoother, more successful blog tours.
Happy writing!
The Editor