Don’t try to nail “awesome” on the first try. As with a story itself, awesome hooks are built through multiple drafts. Start by drafting a pretend CIP summary line. That’s the utilitarian description of a story that appears in the CIP data on a novel’s copyright page. CIP summaries always state the main character, that character’s situation/conflict/goal, and specific details that distinguish the story from all the others in the library—such as era, age of the protagonist, location, that sort of thing. CIP summaries are bland but good at pinning down the details that give each story its unique context. When you’ve nailed that one key element that really makes your story different from the others in its genre, then you can get funky. Rework the wording to emphasize that core distinguishing element, making it tempting, surprising, or in some way intriguing. You’ve struck “awesome” when you can intrigue your hook reader.